Samples of previous work in East Africa (Kenya, Rwanda & Uganda)
1000 Hills Distillery
Quick facts: 12 employees; based in Kigali, Rwanda with regional and global exports; SME.
In only 16 months as Manager, my team and I tripled revenue (y-o-y) by creating new commercial partnerships and strategic relationships with local businesses and public institutions. In combination with an aggressive marketing strategy and defined company vision, scaling in Rwanda and beyond was possible!
Quick facts: 10 employees; based in USA with operations in East Africa and globally; non-profit/social enterprise start-up.
As the Communications Lead, I created and implemented a hub-and-spoke strategy which grew engagement, followership and product enquiries across multiple online channels, bringing the mobile tech company to the forefront in an increasingly competitive industry.
Quick facts: 150 employees; based in Rwanda with operations also in Kenya; SME.
As a long term technical adviser, I assisted the leadership team post-investment to catalyse their growth in Rwanda and Kenya. I developed and implemented creative brand building exercises to increase customer loyalty, new customer acquisition while opening two new locations and lines of business in both countries.